1. Background
The client is an iconic, family-owned restaurant group based in Iraq, widely recognized for operating one of the most luxurious and well-known dining destinations in the country. The business is backed by a family-owned construction company that developed the restaurant from the ground up, overseeing everything from architecture and interiors to brand image and operations.
The main point of contact was one of the family principals, responsible for overall management, partial procurement decisions, and brand image control. In 2025, the client began planning a new fast-food concept positioned similarly to global QSR brands such as KFC, while also reassessing packaging, tableware, and apparel solutions for their existing flagship restaurant.
The client discovered MaiBaoPak (MBP) through TikTok and later traveled to China during the Canton Fair period. They arrived with a clear objective: to find a more reliable, higher-quality packaging partner. At the same time, they brought samples of napkins and wet wipes sourced from Turkey, openly sharing a key concern from the start — unstable quality from regional suppliers.
What followed was not a quick transaction, but a months-long process of trust-building, professional collaboration, and solution-driven decision-making.
2. The Challenge
2.1 Unstable regional supply quality impacting brand image
The client had historically sourced packaging products such as napkins, wet wipes, and food containers from Turkey and nearby markets. However, ongoing issues with inconsistent quality, batch variations, and unreliable standards made it increasingly difficult to support both their high-end restaurant brand and the upcoming fast-food concept. Despite relatively high prices, the products failed to deliver long-term stability or brand consistency.
2.2 First-time large-scale custom sourcing from China with logistical uncertainty
While the client recognized China’s advantages in custom packaging quality and cost efficiency, this was their first attempt at a comprehensive, large-volume procurement from China. They had limited experience with production timelines, container loading strategies, international shipping schedules, and risk management — especially given Iraq’s unique logistics environment. Delays or missteps could directly impact the opening timeline of their new stores.
2.3 First full-scale brand packaging upgrade without a proven reference model
The new fast-food brand required a complete packaging system built from scratch, covering multiple categories and materials. With no previous full-brand packaging framework to reference, the client needed an experienced manufacturing partner who could provide professional recommendations, reduce trial-and-error, and avoid unnecessary costs caused by repeated sampling or design revisions.
2.4 High expectations for supplier credibility, expertise, and reliability
Given the project’s high value, wide product range, and regional complexity, the client placed strong emphasis on supplier credibility. They carefully evaluated whether a supplier had real, verifiable success cases, an understanding of Middle Eastern and Iraqi market conditions, the ability to provide a one-stop solution, and the responsiveness to offer clear, actionable advice at critical decision points. Trust was not assumed — it had to be proven step by step.
3. Solution by MBP
3.1 A high-standard quality system to ensure consistency and reliability
MBP leveraged its mature foodservice packaging manufacturing system to provide end-to-end quality control — from raw material selection and structural engineering to printing precision. Based on products the client had already physically reviewed and approved during their visit, MBP recommended a premium product series as the foundation for the project. This ensured consistent quality, stable performance, and cohesive visual presentation across all packaging categories.
3.2 Proven export experience and optimized logistics planning
To address concerns about first-time sourcing from China, MBP applied its extensive export experience in the Middle East and Iraq. Working closely with trusted logistics partners, MBP helped plan optimized container loading, shipping routes, and delivery schedules. This reduced logistical risks while maintaining control over timelines, ensuring that store preparation plans remained on track.
3.3 End-to-end customization supporting a brand system from zero to one
Rather than treating products individually, MBP approached the project as a complete packaging system aligned with the brand’s positioning. From material recommendations and product selection to cost optimization, MBP provided a one-stop customization solution. This approach minimized redundant sampling, reduced decision fatigue, and allowed the client to move efficiently from concept to execution with confidence.
3.4 Trust built through real cases and fast, professional response
Throughout the process, MBP shared real success cases from the Middle East and Iraq, provided side-by-side sample comparisons, and recorded detailed videos to demonstrate material performance and finishing quality. At every key decision point — whether related to pricing, quantities, or logistics — MBP responded quickly with clear, practical recommendations. This consistent professionalism gradually transformed cautious evaluation into long-term trust.
4. Why the Client Chose MBP
4.1 Verified success cases that reduced risk
MBP’s proven delivery records in the Middle East and Iraq, supported by real shipment images, physical samples, and case references, gave the client confidence in handling a high-value, multi-category project.
4.2 Deep understanding of regional conditions
MBP tailored its recommendations based on high-temperature environments, actual usage scenarios, and transportation conditions specific to Iraq, ensuring packaging performance met real-world demands rather than theoretical specifications.
4.3 One-stop solution capability
From design support and manufacturing to logistics coordination, MBP eliminated the need for multiple suppliers. This simplified communication, reduced execution risk, and accelerated project timelines.
4.4 Professional responsiveness that built trust
MBP’s ability to respond quickly, explain costs transparently, and offer executable solutions at critical moments reinforced its reputation as a dependable long-term partner rather than a transactional supplier.
5. The Results
5.1 Successful delivery of an 800,000+ RMB integrated packaging project
MBP completed a comprehensive, one-stop custom packaging order covering food boxes, cups, eco-friendly bagasse products, napkins, and burger flags. The total order value exceeded 800,000 RMB, with smooth confirmation and payment completion within the planned timeframe.
5.2 A unified, high-quality packaging system enhancing brand perception
Through structured product selection and consistent design execution, the client successfully launched a cohesive, brand-specific packaging system. This laid a solid foundation for future store replication and market expansion.
5.3 Expansion from a single project to long-term collaboration
As trust deepened, the client added additional product categories and extended cooperation from the new fast-food brand to their flagship luxury restaurant. MBP became the preferred supplier for ongoing and future projects.
5.4 Strong client trust and positive feedback
The client consistently demonstrated high engagement and decision efficiency throughout the collaboration. They expressed strong confidence in MBP’s professionalism, responsiveness, and problem-solving capabilities, confirming their intention to prioritize MBP for future packaging needs.
Looking to upgrade your foodservice packaging with a reliable, experienced manufacturing partner?
Discover how MBP can support your brand with professional, end-to-end custom packaging solutions:
www.maibaopak.com
Post time: Dec-31-2025